How do I get people buying ads on my site?

Selling ads is not unlike selling another product; it needs to appeal to the prospective buyer. Your aim is to make advertising on your Site enticing enough for advertisers to book ads. There's many ways you can achieve this and below are some things for you to consider:

* Keep your Site information accurate, complete and up to date
Having your Site and Ad Group information up to date is important. This information is provided on your Rate Card and is the tool used to market your Ad Groups to potential Advertisers.

* Set realistic prices
We recommend you start the pricing of your ads low and increase the price as your Ad Pool fills. This helps you build momentum, produce stats for your Rate Card and means you are making money as quickly as possible. This strategy also serves as a way of letting the market determine the price of your ads.

* Use the "Advertise Here" links on your Ad Groups
When setting up your Ad Groups you will notice we provide an "Advertise Here" link. We recommend keeping this link but perhaps change the text to appeal more to your audience. This link also contains your Affiliate link allowing you to refer Advertisers through to SexyAdv and make Affiliate commissions.

* Communicate your Advertising availability
Like any business you need to work at it! Let people know about the available Advertising on your Site. Send your members, customers and potential Advertisers an e-mail with a link to your Rate Card. If you have a "contact us" page on your Site (which you should), then include a link to your Rate Card there. If you send a regular newsletter then include a link to your Rate Card.